What drew you to RCI Bank?

I wanted somewhere where I could put my business management and international strategic enterprise degree to good use and RCI Bank was that place. They immediately saw both my entrepreneurial nature and potential as a marketer and I fell in love with their aims of making a real difference to the savings market. With the RCI brand also being part of a global car business, this meant the work I would be doing truly had the support and attitude to really make a mark on a new market and future customers.

How are you making a difference?

Having joined the bank before we launched in June 2015, I had a real desire to significantly impact the shape of the launch by having the end customer in mind and this desire is still as strong as ever. My customer centric mind-set and marketing background is splashed all over how people see and interact with RCI Bank, including having all key information easily accessible on the website, creating an effortless and clear account application service, as well as having a constant presence across various social media channels. We only get one chance to get it right for a customer and it’s essential that every interaction, either large or small, is spot on.

What do you enjoy most about what you do?

I love that every day is different, with each bringing in new challenges to overcome. My role gives me the freedom to create and implement unique marketing projects that have a direct impact on how existing and new customers perceive RCI Bank, with their own desires at the heart of these projects. With my degree also having an international theme to it, having the chance to work alongside our headquarters based in Paris and being part of a global brand is another one of my main highlights.

What does the customer journey mean to you?

It is definitely the most important aspect of my work and that is why this role is perfect for me. The requirement to ensure that myself and the rest of the staff understand our customers’ wants and needs is massive. Luckily we have the ability to stay on top of this through our regular customer satisfaction surveys and customer feedback workshops. All this vital information is then collated together and closely analysed in order to give customers the best experience possible.

How does the bank’s ethos and emphasis on customer service reflect your personality?

I like to think I bring energy and humour to the team and, like I say, we’re all clearly passionate about getting things right for the customer first time – it’s deeply embedded in our team and I hope customers can see this through our accounts and our service.

What do you think is next for RCI Bank?

OK, it’s a bit of a sneak preview, but we are currently filming for a series of videos to help customers gain easy to digest tips on how to make the most of their accounts, as well as some of the more advanced features of internet banking…..Watch this space!

What are your hobbies outside of work?

I love adding a bit of glam into my cooking, baking, make-up and interior design.

Finally, tell us something about yourself that we wouldn’t know...

I am the biggest Harry Potter fan ever!